Featured Project: Amplifying Impact with Gulu Methodist Partnership, Inc. (GMPI)

Mark Walz, Jr.
Nov 19, 2024

At Mission Story, we are passionate about helping nonprofits amplify their missions through impactful branding and digital storytelling. We had the privilege of working with Gulu Methodist Partnership, Inc. (GMPI) to refresh their branding and design a website that aligns with their mission to serve communities in Northern Uganda.

A Mission That Inspires

GMPI is dedicated to empowering local communities in Gulu, Uganda, through spiritual growth, education, healthcare, and development initiatives. Their holistic approach to community transformation is driven by a commitment to faith and action, making it essential for their branding and digital presence to reflect their incredible work.

When GMPI approached Mission Story, their goals were clear:

Create a professional and inspiring brand identity that reflects their mission.
Build a user-friendly website to share their impact stories and engage supporters.
Streamline online donations to make it easier for donors to contribute to their cause.

The Branding Process

Our goal with GMPI’s branding was to create a look and feel that is bold, modern, authentic to Uganda, and meaningful. The new logo design features a crowned crane, Uganda’s national bird, symbolizing resilience, hope, and the beauty of the communities that GMPI serves. The rich black, yellow, and red color palette draws inspiration from Uganda’s flag, connecting the brand visually to the country’s heritage while conveying a sense of strength and purpose.

The result? A brand identity that is instantly recognizable, rooted in culture, and uniquely GMPI.

A Website That Inspires Action

Next, we turned our attention to the website. The new GMPI website was designed to:

Showcase Impact: We built sections highlighting GMPI’s initiatives, from education programs to healthcare support, using engaging visuals and clear messaging.
Simplify Donations: A prominent “Donate” button and streamlined donation process make it easy for supporters to contribute from anywhere in the world.
Engage Visitors: Interactive elements like impact metrics and stories from the field help visitors feel connected to GMPI’s work.
Mobile-First Design: Recognizing the importance of accessibility, the site is fully responsive, ensuring a seamless experience on any device.

The Impact

The new branding and website have transformed the way GMPI connects with its audience. Here’s how:

Increased Engagement: The modern design and compelling content have attracted more visitors to the site.
Streamlined Support: Donors now have a clear and user-friendly way to support GMPI’s work.
Amplified Mission: The cohesive branding and website design effectively communicate GMPI’s mission and impact to a global audience.

What This Means for You

Working with GMPI was a reminder of why we do what we do at Mission Story. When a nonprofit’s mission is presented through powerful visuals and seamless digital tools, the possibilities for impact are endless. If your organization is ready to take your branding or website to the next level, we’d love to help.

Posted in Featured Project

Mark Walz, Jr.

Mark is a jack-of-all-trades business developer who loves to learn. He has his hands in brand development and strategy, email marketing, website development, social media marketing, videography, and photography. He has worked with multiple businesses, including restaurants, non-profits, nutritionists, lawyers, models, and photographers. Mark is also a gifted writer and loves to tell and craft stories through the medium of both the written and spoken word. Through his work and consulting, he has learned that proper business development is all about personality, authenticity, and storytelling. Mark is quirky, eccentric, a fast-learner, a status quo challenger, and most of all, he is authentic. This attribute has allowed him to be open and honest with clients and to develop a trust that allows the out-of-the-box ideas to be designed and executed.